Persuasion: It’s Not About the Facts

“Just the facts: they speak for themselves.” Don’t they? Not so much. From my technical background, I have observed a fact-based approach to persuasion many times but rarely successfully. It’s no wonder. The brain isn’t designed to respond to facts alone. Analytical...

Three Steps to Manage an Emotional Conversation

The work day started as usual —a long, tedious commute for a meeting-packed day. Lost in thought, I strode past our administrative assistant, Melinda, and into my office intent on reviewing and prioritizing the day’s actions before interruptions started. Just as I sat...